Franciacorta is the official wine of the World’s Fair 2015

worlds fair expo 2015 website

Above: An artist’s rendering of a pavilion planned for this year’s World’s Fair, Expo 2015, to be held in Milan from May 1-October 31, 2015 (image via the Expo 2015 Facebook).

Great news: Franciacorta is the official wine of the World’s Fair, Expo 2015, to be held in Milan from May 1-October 31 of this year.

Check out the Expo 2015 website here.

And check out the (very informative and useful) Wikipedia entry here.

See also this statement from Franciacorta consortium president Maurizio Zanella.

The coolest thing about the fair, beyond the fact that it’s going to be held in Italy, is that the them is “Feeding the Planet, Energy for Life.”

Here are the seven “sub themes” that have been proposed:

Science for Food Safety, Security and Quality
Innovation in the Agro Food Supply Chain
Technology for Agriculture and Biodiversity
Dietary Education
Solidarity and Cooperation on Food
Food for Better Lifestyles
Food in the World’s Cultures and Ethnic Groups

Italy is one of the world’s leading producers of commercial and artisanal foods and Italian gastronomy is wildly popular across the world, from New York City to Shanghai and beyond.

So it made perfect sense for the fair’s organizers to make food, food production, the culinary arts, and food safety and ethics the focus of this years six-month event.

We’re going to be following along and reporting on the fair and Franciacorta’s role in the months that follow.

But for the moment will just share this nugget: the Japanese, we have heard, are shipping containers (the big kind) full of Japanese water to be used to cook their rice for the exposition. Now, THAT is commitment!

Stay tuned for more on Expo 2015 in coming weeks…

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s