The following press release was issued today by the Franciacorta Consortium (translation by our blogmaster).
Double-digit growth for Franciacorta exports. Healthy sales in Italy.
The Franciacorta Consortium Economic Committee has just released data for the first half of 2014.
The first six months of 2014 have been good for Franciacorta: sales grew in Italy and abroad, with 5,292,468 bottles sold, an increase of 9.6 percent with respect to the first six months of 2013.
Results were good in Italy, with growth of 8.5 percent. Although Northern Italy continues to hold the top spot in sales, a positive trend continues in the South, where there was a healthy increase in the number of bottles sold.
Exports grew by 17.4 percent with respect to the first half of 2013, resulting in an overall increase in the number of bottles sold of 12.6 percent.
Once again, Japan is the top foreign market for Franciacorta, followed by the United States, Switzerland, Germany, and Belgium. Growth continues in the United Kingdom where sales have grown notably (100.4 percent) thanks to marketing efforts that began there last year and heightened brand visibility.
“We are very pleased with the results we’ve obtained during the first part of the year, in Italy and abroad,” said Maurizio Zanella, president of the Franciacorta Consortium.
“At the same time,” he added, “we are well aware that the first six months of the year represents only 34 percent of total yearly volume. We hope to maintain this positive trend over the next six months.”
Image via FranciacortaBlog.com.